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for us by us shopping guide

Support and empower creatives of color during this holiday season.

Black folks’ combined buying power is over one trillion dollars. This holiday season, buy your gifts from businesses owned by people of color. The gift will be more unique, and you’ll be contributing to the economic vitality of marginalized communities.

Ahead, is a gift guide made specifically for people of color. You’ll be sure to find multiple items you’ll want to buy for yourself or friends and family.

unfolding by Jenai Charles

Give the gift of poetry with Jenai Charles’ debut collection, unfolding, a book about relationships and practicing self-love. Available for $10 on Amazon.

Avie’s Dream: An Afro-Feminist Coloring Book


This adult coloring book combines drawings and literature. This is the perfect gift for the introspective Afro-feminist in your life. $10.26, Amazon

The Audre Box 

Homegirl Box pays homage to revolutionary women of color. Take your pick from boxes inspired by the life and legacy of Frida Kahlo, Cardi B, Assata Shakur, and Audre Lorde. $60, The Homegirl Box.

Complete Maxine Waters Lapel Pin Set 

Radical Dreams does it for the culture. Collect lapel pins that remind you of what went down in 2017. Auntie Maxine reclaimed her time and Issa rooted for everybody Black. $26, Radical Dreams.

Medusa T-Shirt  

Side-eye the bullshit in this new t-shirt from artist Rudy Loewe, $25, Philadelphia Printworks.

Black Card Revoked 3 

The holidays are all about having fun with family and friends. Break out Black Card Revoked 3, and you’ll be sure to have a ton of laughs. $20, Amazon.

Women of Color Mug


Lara Witt taught us that women of color don’t owe anybody shit. Remind folks of this fact with this mug designed by Jee Hei Park$15, Teespring.

Nina Simone Pillow

Pillows from DontSleepInteriors are the perfect housewarming gifts for someone who wants to express their Black pride through their home decor. $39, DontSleepInteriors.

6 Month Subscription — The Core Magazine 

Buy The Core Magazine and support independent media created by Black women. The Core Magazine focuses on wellness and self-care for folks of color. $18, The Core Mag.

Ora K Beauty Bundle 

If your friend has natural hair and likes trying new products, buy them a bundle from Ora K Beauty, a hair care brand with recipes that have been passed down from generation to generation. $52.50, Ora K Beauty.

Identity as Politics 

It’s important to see ourselves in our art. Loveis Wise is a visual artist who creates prints featuring Black and Brown folks. $25, Philadelphia Printworks.

Carmen Earrings

Jewelry from Asia Clarke’s line is the perfect addition to any outfit, and her jewelry is eco-friendly and respectful of Mother Earth. This gift is a win-win-win.  $40, Wild Moon Jewelry.


Flint is still in need of clean water. Donate to Flint in a friend’s name. It’ll be a gift to your friend and to the residents of Flint. Varies, United Way.

Pro Filt’r

Surprise someone on your gift list with makeup from Fenty Beauty. You might just inspire them to become a MUA. $34, Fenty Beauty.

Myavana Membership

Finding the perfect products for kinky and curly hair can be difficult. A membership to Myavana includes a microscopic hair analysis, complete hair assessment, product recommendations, a personalized hair care plan, and more. $75, Myavana.

Shai & Emmie Star in Break an Egg!

Don’t forget about the little ones in your life. Get them this awesome book from the accomplished child actress, Quvenzhané Wallis. $11.12, Target.


People of color are art and deserve to be treated as such. Hook your friend up with a session with a local photographer. $45, CDNB Photography.

Cozy Bundle, Garrett’s Popcorn

Garrett’s popcorn is delicious. This bundle will be enough for the entire fam to enjoy after dinner. Shop here $45.

Healthy Roots Dolls: Zoe 

Black kids used to have to play with Black dolls that mimicked the features of white dolls, but Healthy Roots Dolls is one of the companies that is changing that. If you know a child of color who likes to play with dolls, get them one that actually has realistic, beautiful features. $66, Healthy Roots Doll.

Homemade Recipe Subscription

Food is the centerpiece in many holiday gatherings. Skip the long lines at the grocery store and order ingredients from Cook Homemade, a meal delivery service founded by Ayesha Curry. $45, Cook Homemade.

“Intersectionality” Unisex Premium Tee

Stop by WYV’s new online marketplace. Our mission is to provide opportunities and economic access for creatives of color from underrepresented communities to showcase their art while being paid to do what they love. $35, Wear Your Voice.





Katie is a UX writer and content creator working in the tech industry. She helps academics, professionals, and creatives share their expertise by coaching them through the writing and publishing process. When's she not writing, reading, or devouring chocolate chip cookies, she's loudly pretending to be from Atlanta. Follow her on Twitter and the 'gram @blkkatie.

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