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M.A.C seems to be intent on profiting off the nostalgia that fans have for dead artists.

By Ruby Mora Aaliyah, the legendary R&B singer who created an unforgettable legacy in the music industry as the ever-reigning queen of R&B will have her own makeup collection in collaboration with her estate and M.A.C Cosmetics set to launch in Summer of 2018, according to a recent announcement by the makeup company on their Instagram account. https://www.instagram.com/p/BYLdzglB9pD/?taken-by=maccosmetics “Aaliyah is truly one in a million — an unstoppable icon whose groundbreaking work in R&B music and film inspires us all,” the company stated. “Today we join her countless fans in celebrating her with the announcement of the Aaliyah x M·A·C collection. You made it happen! Stay tuned in 2018.” This announcement left me with mixed feelings. Although I’ve been an Aaliyah fan for years, I can’t help but feel like the decision M.A.C made to launch this collection is odd, inconsiderate, and a bit heartless, to say the least, especially since the company had already released a collection in collaboration with the family and estate of Selena, anther legendary singer with a legacy as queen of Tejano music and iconic in her own right. Both collections coming into existence are mainly in result of fans who signed a petition created in July 2015 demanding the makeup collab (after the announcement of Selena’s collection), which has surpassed 26,000 signatures at this point. The Selena collection also had its own petition that accumulated 40,000 signatures before M.A.C announced its impending creation.

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