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StyleCrush: Emmi Snicker

StyleCrush: Emmi Snicker

This week’s #StyleCrush is the impeccably dressed Emmi Snicker. Hailing for Sweden, this style-savvy blogger has the Scandinavian minimalist look down perfectly, and also offers a wealth of skincare and holistic beauty knowledge.

For this installment of StyleCrush, we have picked her brain to find out more about her, as well as to get recommendations for beauty products and methods for our readers to check out.

Name: Emmi Snicker
Current Location:
Stockholm, Sweden
Långshyttan, Sweden
Social Media:
Find me on Instagram and Facebook!

View this post on Instagram

I have spent years trying to achieve a thin body and I spent most of my time thinking about what, how and when I should exercise and eat. How ugly, miserable and "fat" I was (yes, back then in a negative way, not even labeled as fat by the society) and when I became thin nothing really changed, I still felt ugly and miserable. 11 years, a lot of weight gain and eating disorders later I realize it doesn't matter. It doesn't matter if I'm fat, thin or inbetween, it's not important. I have just lost 11 years focusing on the wrong thing – I could have done so much else with my time. Whats important is the present, what I do now and what I do with my time, because I'm never again going to spend another 11 years trying to achieve a body according to societys standards. • Jag har tillbringat år på att försöka bli smal och jag tillbringade större delen av min tid att tänka på vad, hur och när jag skulle träna och äta. Hur ful, olycklig och "fet" jag var (ja, förr i tiden på ett negativt sätt, när jag inte ens sågs som fet av samhället) och när jag blev smal förändrades ingenting, jag kände mig fortfarande ful och var olycklig. 11 år, en hel del viktuppgång och ätstörningar senare har jag insett att det inte spelar någon roll. Det spelar ingen roll om jag är fet, smal eller emellan, det är inte viktigt. Jag har just förlorat 11 år med fokus på fel sak – och jag kunde ha uppnått så mycket annat på denna tid. Vad som är viktigt är nuet, vad jag gör nu och vad jag gör med min tid, eftersom jag aldrig igen kommer att spendera ytterligare 11 år att försöka få en kropp som samhället vill ha.

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Wear Your Voice: How do you describe your personal style?

Emmi Snicker: I would describe my style as typical Scandinavian with basic colors and classic designs, mostly. I love simplicity and effortless looks; it’s sustainable for your closet and wearable for a long time.

WYV: What inspired you to start your blog?

ES: I started posting outfits on Tumblr 2011 to challenge myself and my self-esteem, since I was very insecure about my body. My followers there wanted me to start a blog and so I did! Today my blog is almost my full-time job.

WYV: Who are the people close to you that have shaped your style?

ES: I think living in Scandinavia has influenced me a lot; both Sweden and Denmark are great at fashion and design, if I say so myself! My interest for fashion, beauty and art definitely comes from my mother; she is a hairdresser and very good at sketching!

WYV: Who are your top three celebrity StyleCrushes?

ES: I usually get inspired by bloggers, since there isn’t too much plus-sized celebrities, but there are a few I look up to, like Hayley Hasselhoff; her style is amazing and right up my alley. Ashley Graham is another plus-size model who inspires with her achievements in the fashion industry. I also need to mention Denise Bidot, who is a model as well who fights for more diversity in the fashion industry and to empower women. I have had the pleasure to meet her and she is just as lovely in person!

WYV: Which stores and designers are your faves?

ES: When it comes to clothing, the selection of bigger sizes are a bit limited. There iare a few high-end and budget brands I do enjoy that carry bigger sizes. The high-end brands Elvi, Eloquii and Carmakoma I do like, and for budget brands there are good choices like Asos Curve, Monki, Lindex, Zizzi. For accessories, I like the bag shop Stil & Ansvar and the shoe brand Vagabond.

WYV: What are your top beauty tips that everyone can do for the best face possible?

ES: My honest tip is, finances permitting, book an appointment at an esthetician, get a facial and a skin analysis and the esthetician can also recommend products that will suit your skin type. Otherwise, I’m convinced the inside is linked with the outside of the body. I always make sure to drink enough water and take a few tablespoons of healthy oils, like evening primrose oil for example. By doing that, my skin is a lot more hydrated and manageable.

WYV: What’s the most important thing that you do for yourself as emotional/mental self-care?

ES: To allow myself to be totally alone by taking a walk or reading books, drinking tea and resting. I need to disconnect myself from social media and screens and just be.

WYV: What are the benefits of holistic beauty methods over mainstream ones? What are your preferred methods, and what difference have you seen versus mainstream commercial beauty methods?

ES: The difference I experience is less problems with my skin in general. I used to have really dry skin, no matter what I used, and my eczema spots seemed to get worse. When I switched to natural and organic skin-care and makeup products, I experienced less problems. I also have a more holistic view of beauty nowadays, and I do believe the inside is linked with the outside, that’s why I drink oils, try to eat as much organic as possible and like to try out more alternative methods, like oil pulling.

WYV: What are your Top Five Can’t-Live-Without makeup products?

ES: First place is definitely foundation, and the best green foundation I’ve tried yet is Gressa Skin Minimalist Corrective Serum Foundation. My favorite brow pencil is Zuii Organic Eyebrow Definer, [my favorite] highlighter Very Illuminating from Tata Harper, RMS Beauty Lip2Cheek in the color ”Spell” and all lip glosses from Lily Lolo.

WYV: How can body-positive movement open up dialog for less-represented people?

ES: There needs to be more varieties in body types, skin colors, age, disabled, genders, etc. in the media. In the body-positive movement there is still a long way to go before every one is represented and I feel like plus-sized, white, feminine women are over-represented and there definitely needs to be more variety!

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www.emmisnicker.com 👙 Okey, on to the big issue with beach + fat person. I get it, it can be really uncomfortable and scary, and still is for me sometimes, when you have a body that's outside the norm. But honestly, we can talk back and forth about the unfair issue but it's really simple – face your fears and put yourself out there. To have an "bikini body" it's just as simple, just put a fucking bikini on your body and voilá. I hope you really enjoy the summer and do what You want! • Okej, vidare till det stora problemet med strand + tjock person. Jag fattar, det kan vara riktigt obehagligt och skrämmande, och är fortfarande för mig med ibland, när man har en kropp som är utanför normen. Men ärligt talat, vi kan prata fram och tillbaka om det orättvisa problemet, men det är väldigt enkelt – trotsa dina rädslor och gör det. Att ha en "bikinikropp" är lika enkelt, bara sätt på dig en jäkla bikini på kroppen och voilá. Jag hoppas att du verkligen njuter av sommaren och gör vad Du vill!

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WYV: What would you tell someone who is having a “bad body day” or feeling body-negative?

ES: First of all — it’s OK, we all have those days, whatever weight or shape we have. What I do these days is that I don’t focus on my body or looks at all, I try all the time to remind myself there isn’t any value in my looks, but especially [on those] days. I check some inspiring people out on social media and then I have some me-time whenever I can in the day, taking a bath, listening to music or reading a book. It’s OK to not always be friends with yourself.

WYV: How do you wear your voice?

ES: I hope to inspire through body positivity and other alternatives to conventional beauty in multiple ways. I want to be the inspiration I missed in my teens and I want others to know it’s OK to be fat!


Laurel Dickman is an intersectional feminist, plus size model, stylist, and fat activist that can also be found via her blogs, Exile In Dietville and 2 Broke Bitches. She grew up in the south between Florida and North Carolina, migrating to the Portland, OR in 2005. All three places inform her perspective of the world around her a great deal. While in Portland, she worked with the Alley 33 Annual Fashion Show, PudgePDX, PDX Fatshion, Plumplandia, and numerous other projects over the near decade that she was there. In August of 2014, she moved to the Bay area with her partner, David and trusty kitty, Dorian Gray. She continues her body positive and intersectional feminism through various forms of activism, fashion, photography projects, and writing from her home in the East Bay. She can be reached at laurel@wyvmag.com and encourages readers to reach out to her to collaborate!

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