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Black Friday is usually viewed as a day of consumption and excess. It shows us the ugly face of capitalism and seems to replace holiday cheer with the accumulation stuff. But what if we reimagined Black Friday? Instead of shopping at major department stores, what if we invested in the creative endeavors of historically marginalized populations? What if we made the decision to purchase intentionally from entrepreneurs who are passionate about their work and are creating more visibility and space for black women in fashion? Here are three businesses that will inspire you to Buy Black on Black Friday:

  1. IMG_2675

    Necklace at Douriean.com

    Douriean Wearable Art 

Jewelry designer  Douriean Fletcher sees her designs as more than just a visual experience; she views them as evolutionary craftsmanship. According to her,  art is a way to tell your story, and much of her work is inspired by African cultural traditions that have lain dormant for many years “Jewelry can be a communication tool. It tells people where you come from, and I feel like that purpose has been lost and jewelry is just worn for aesthetic purposes,”  says Fletcher. Moreover, she views jewelry as a way for women to express who they are at their core.


Necklace, earrings, and waist beads at douriean.com

“I create my jewelry for women that appreciate handcrafted art and who are confident enough to wear something they’ve never seen before and willing to stand out, ” Douriean proclaims. For Fletcher, art has been a very personal journey, encouraging her to stretch and become a more expanded version of herself. “I’ve been inspired to create a lot of pieces that I didn’t think I was big enough to wear. There were some pieces that I felt I had to grow into or feel confident enough to put on. Those pieces helped me grow and step into a bigger version of myself.” Each one of her pieces are one-of-a-kind, and a bit of her soul goes into each one.


Necklace and tiara at douriean.com

Her jewelry is a symbol of personal transformation, and would be an intentional and heartfelt gift for a loved one this holiday season. Check out more of her designs here.










2. Zelie for She


Image taken from Zelie for She Lookbook



Image taken from Zelie for She Lookbook

Zelie for She is a Los Angeles-based company that’s currently revolutionizing plus sized fashion. These chic designs celebrate women who for so long have been body-shamed and told not to love their figures. Not only does this company provide a platform for body-positive role models, it celebrates the diversity of black women’s bodies in particular; proving that all types of women can be fabulous and chic. This company was started by 28-year-old Elann Zelie, and she’s guaranteed to leave her mark on the fashion world. Elan notes, “Zelie for She is all about playing dress up! I know personally my style changes with my moods or current vibes. Each collection plays off that. One minute I can have a “Dark Romance” and the next minute I’m all about “ISLAND VIBES”. Zelie for She brings a sense of freedom and fun that doesn’t exist in the plus size world of fashion.” image6
Support this brilliant and creative entrepreneur! Shop here.






3. Manaka Collection


Image taken from Manaka Collection Website


Image taken from Manaka Collection website

This fashion line is for the bohemian in all of us. The folks who don’t mind living out of a suitcase, wandering around foreign and exotic lands, living the unconventional life while looking incredible. The designer’s name is Manaka, but she’s more commonly known as Voodoo Fairy on Instagram. She is currently located in Indonesia and seems as though she was born to create and breathe life into things. Manaka states, “Making wearable pieces of art is my passion. I love all things offbeat, handmade, and nature-friendly…I try to infuse my work with the colorful spirit in which I live my life. Now if this isn’t Black Girl Magic, we don’t know what is. Check out more of her designs here and don’t forget to Buy Black on Black Friday!


Image taken from Manaka Collection website







Heather was born in Chicago and raised in Pasadena, California and proudly claims Oakland as her adopted home. She has a B.A. in African-American Studies from Smith College (proud Smithie), and a Masters in Education Leadership from New York University. Heather's spent the past decade working in the field of educational equity and advocacy. She currently teaches Child and Adolescent Development at San Francisco State University and manages a blog called What's Happening Black Oakland? She also contributes to Blavity, a blog for black millennials. Heather's committed to writing interesting and relevant stories that aren't being covered by the mainstream media, while straying away from the single story that is usually imposed on people of color. In her free time she enjoys traveling and going to live shows.

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